Although most hair coloring products are associated with being damaging in the long term, the Sephora Collection recently released a trio of semi-permanent hair colors that promise "color without the commitment or damage." The products have the potential to suit straight, wavy, curly, fine, medium and thick hair, providing a shot of high-impact color that gradually fades with each shampoo wash.
The Psychic Pink, Tenacious Teal and Parisian Purple shades all boast ammonia-free formulas that are transfer-proof, cruelty-free and made without parabens. The easy-to-use, cream-based formulas require no peroxide or mixers and can be massaged into clean, dry hair. After leaving a semi-permanent hair color to set, it can be rinsed off in about 30 to 45 minutes to create a bold new look.
Why This Trend Is Growing
- Non-damaging Hair Colors
- Opportunity for hair care brands to develop non-damaging semi-permanent hair colors.
- Ammonia-free Formulas
- Potential for beauty companies to create ammonia-free hair coloring formulas.
- Transfer-proof Hair Colors
- Demand for transfer-proof hair colors creates a market opportunity for innovative hair care brands.
Industries Being Reshaped
- Hair Care
- Hair care industry can capitalize on the trend of non-damaging hair colors.
- Beauty
- Opportunity for beauty industry to develop ammonia-free hair coloring products.
- Fashion
- Fashion industry can tap into the transfer-proof hair color trend by integrating it into fashion-forward hair styling.
