The unusual jewelry of Selda Oketan features luscious, detailed designs and gorgeous accents. But what makes them so unconventional is the way she uses tiny, sculpted figurines to tie together her collection.
Although Selda Oketan presents a wide variety of different designs, the pieces share this common figurine element, which makes them the perfect accessory for the adventurous fashionista, or the Plain Jane who is looking for interesting ways to spice up her wardrobe. The trinkets even scream holiday gift, with designs adaptable to any sense of style.
Beautiful Life states, “every collection she created has a subject and every single item has a story of its own. This gives her the right inspiration to make them distinctive. Her main purpose is to give spirit of the story to her designs."
Implications - Jewelry and accessories are a great way for consumers to accentuate elements of an outfit that may otherwise go unnoticed. Companies would be wise to provide similar small yet significant products that complement a consumer's lifestyle.