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Seiko Discus

— January 2, 2008 — Fashion
Discus is the latest dazzling creation from Seiko which uses a chain of rotating aluminum discs to present the current time.

The Seiko Discus is surprisingly easy to read when compared to other modern watches. The wheels are partly covered by a glass look with a plain glass window stressing the current time.

The Discus is available in two versions, one with a stainless body and white face, and another with a black metal body and a smoked glass face.

This watch is priced at $890 on Ebay.

Trend Themes

  1. Rotating Disc Display — Disruptive innovation opportunity for watch manufacturers to create unique designs using rotating disc displays.
  2. Simplistic Watch Design — Disruptive innovation opportunity for watch manufacturers to create sleek and minimalistic designs that are easy to read.
  3. Non-traditional Time Displays — Disruptive innovation opportunity for watch manufacturers to create watches that display time in new and interesting ways, such as using rotating discs.

Industry Implications

  1. Watch Manufacturing — With the rise of smartwatches, watch manufacturers have an opportunity to create unique and innovative designs that stand out from the crowd.
  2. Fashion and Accessories — The Seiko Discus showcases how watches can be practical while also serving as a fashion accessory, signaling a competitive innovation opportunity for designers and accessories manufacturers.
  3. Luxury Goods — By creating non-traditional time displays, such as the Seiko Discus, luxury watch manufacturers can offer unique and exclusive designs for high-end clientele.
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