adidas continues to work closely with designer Yohji Yamamoto -- this time around, the two forces deliver a new retro SEEULATER sneaker model. It undergoes a new makeover update with the help of Y's womenswear brand and now boasts the new name "Y's SEEULATER x GSG9" for the season.
It is set to officially launch on June 3rd and will be available online at both adidas and Y's Yohji Yamamoto store locations. It focuses on the bottom grippy outsole that is designed to reduce the overall impact as well. This element is drawn from adidas' GSG9 sneaker model, which is a tactical shoe that is worn by German police officers. It sits beneath a smooth leather and mesh material that makes up the upper.
Image Credit: Fashion Press
Why This Trend Is Growing
- Trail-ready Technical Footwear
- Opportunity to innovate and introduce high-performance features such as impact-reduction in sports and outdoor footwear designs.
- Collaborative Designer Collections
- Opportunity to leverage designer collaborations to reimagine and rebrand existing products.
- Retro Reboots
- Opportunity to bring back vintage designs and add modern updates to attract a new generation of consumers.
Industries Being Reshaped
- Sportswear
- Innovative designs and features can enhance performance and provide a competitive edge in the sportswear industry.
- Fashion Retail
- Collaborations with well-known designers can drive sales and generate excitement for fashion retail brands.
- Outdoor Gear
- Trail-Ready Technical Footwear trends can be applied to outdoor gear for avid hikers and campers seeking high-performance and durable equipment.
