Ideas
Explore the world's #1 largest database of ideas and innovations, with 462,330 inspiring examples.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,986 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,986 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,213 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 462,330 cutting edge ideas.

Covert Novel Covers

Secret Safe Books Lets You Tuck Away Precious Goods on Your Shelf

— August 3, 2011 — Tech
These Secret Safe Books are straight out of a Victorian mystery novel, and if Victorian novels are your thing, you can totally get your own Secret Safe Book with a famous Victorian novel cover.

Secret Safe Books are hollowed out novels which are indistinguishable on the outside, but act as a storage compartment for goods that are able to fit into the book. Unsurprisingly, many of the photos in these Secret Safe Books feature hidden flasks, which is exactly what I'd use it for if I managed to get my hands on one of these things.

Implications - Consumers appreciate the novelty of products that resemble other goods because they feel the intrinsic value of an item doubles if its form and function differ greatly. Corporations may consider selling their existing products with modified designs in order to further entice consumers.
Trend Themes
1. Novelty Products - The demand for unique and unconventional products that have a dual purpose presents an opportunity for businesses to create novel items with hidden compartments or disguised designs.
2. Stealth Storage - The popularity of hidden storage solutions like Secret Safe Books highlights the demand for inconspicuous ways to hide valuables, suggesting a potential market for innovative storage solutions with disguised designs.
3. Modified Designs - The success of Secret Safe Books suggests an opportunity for businesses to sell existing products with modified designs that enhance their uniqueness and intrigue, appealing to consumers who value unconventional and disguised functionality.
Industry Implications
1. Home Decor - The concept of Secret Safe Books can be applied to home decor, offering consumers a way to incorporate hidden storage compartments into furniture or decorative pieces to maximize space efficiency and maintain a stylish look.
2. Personal Security - The interest in stealth storage solutions indicates a potential disruptive innovation opportunity in the personal security industry, where businesses can develop innovative and disguised ways of storing valuable items to protect against theft or unauthorized access.
3. Gifts and Accessories - The demand for unique and novelty products presents an opportunity for businesses in the gifts and accessories industry to market items with modified designs and hidden compartments, appealing to consumers looking for unconventional and intriguing gift options.
2.6
Score
Popularity
Activity
Freshness