Swiss watchmaker Ikepod has released another vintage Newson model called the 'Seaslug,' which, just like the previously released Newson's, pays homage to the label's former head designer, Marc Newson. The new Seaslug delivers a classic dive watch design while introducing a contemporary twist that adheres to the brand's own idiosyncratic design codes.
To start, the new timepiece is a COSC-certified dive watch, meaning it has been vetted for its accuracy and precision by the Contrôle Officiel Suisse des Chronomètres. As for the piece itself, it features a 39mm stainless steel case and an ETA 2893-2 automatic movement that delivers a 24-hour power reserve.
For those interested, the new Seaslug dive watch is currently available to purchase on Ikepod's website.
Image Credit: Ikepod
Key Themes Behind This Trend
- Vintage-inspired Dive Watches
- Opportunity for watchmakers to create timepieces with classic dive watch design while adding modern touches.
- Cosc-certified Timepieces
- Opportunity for watchmakers to create more accurate and precise watches certified by the Contrôle Officiel Suisse des Chronomètres.
- Idiosyncratic Watch Design Codes
- Opportunity for watchmakers to develop their own unique design language that adheres to contemporary style trends.
Where This Applies
- Watchmaking
- Opportunity for watchmakers to create new COSC-certified timepieces with vintage-inspired dive watch designs.
- Luxury Goods
- Opportunity for luxury watchmakers to tap into the market of consumers looking for sleek and minimalist dive watches.
- Fashion
- Opportunity for fashion brands to collaborate with watchmakers to create stylish yet functional timepieces.
