Chic and sophisticated, the looks featured in these seaside fashion ads are as at home by the water as they would be in the city. Although one would assume that they are better suited to busy metropolises, the thick jackets, swirling green patterns and lace jumpsuit complement the picturesque scenery beautifully. Not to mention that they stand out all the more for it.
The seaside fashion ads showcase the Pedro del Hierro Fall 2014 collection beautifully. Shot by photographer Alasdair McLellan and styled by Barbara Martelo, the breezy and natural images star model Jamie Bochert. The dark-haired beauty enjoys the sun in a modern wardrobe that is complemented with soft bangs by hair stylist Malcolm Edwars and a flawless face by makeup artist Luca Pica. Bochert can also be seen in latest Givenchy campaign.
What's Driving This Trend
- Seaside Fashion
- Disruptive innovation opportunity: Develop sustainable, eco-friendly fabrics and designs for fashionable beachwear.
- Pedro Del Hierro Fall 2014 Collection
- Disruptive innovation opportunity: Incorporate technology like wearable sensors or smart fabrics into the fashion design process.
- Natural and Breezy Fashion Ads
- Disruptive innovation opportunity: Create a virtual try-on feature for online fashion retailers to help customers visualize how garments will look in different settings.
Who This Affects Most
- Fashion
- Disruptive innovation opportunity: Utilize artificial intelligence and machine learning to create personalized fashion recommendations for customers.
- Photography
- Disruptive innovation opportunity: Develop a platform that connects photographers with fashion brands for unique photoshoot collaborations.
- Beauty
- Disruptive innovation opportunity: Integrate augmented reality technology into makeup applications to allow customers to virtually try on different looks.
