FACE Amusement Group partnered with Guy Fieri to create Downtown Flavortown Myrtle Beach, a 50,000-square-foot dining and entertainment hub at Myrtle Beach Mall, including a Guy Fieri restaurant with roughly 460 seats. The menu features Trash Can Nachos, the Bacon Mac ’N’ Cheeseburger and scratch-made dishes.
The attraction pairs more than 100 arcade games and 14 bowling lanes with the Freaky Tiki Bar, which serves craft cocktails, beer and specialty drinks. Private event rooms hold groups of more than 80 for birthdays, corporate gatherings and private parties.
For families, couples and groups the venue offers an all-weather spot for social outings, date nights and large gatherings that blends food and games under one roof. As the brand’s second Downtown Flavortown after Pigeon Forge, it expands FACE Amusement Group’s entertainment portfolio in Myrtle Beach.
Image Credit: FACE Amusement Group
Key Themes Behind This Trend
- Food-led Entertainment Hubs
- Celebrity-branded restaurants paired with arcades, bowling and bars create immersive destinations that extend dining occasions into longer, higher-spend social experiences.
- All-weather Social Venues
- Indoor dining-and-play concepts reduce seasonality risks in tourist markets while giving families, couples and corporate groups reliable gathering spaces year-round.
- Mall-based Leisure Anchors
- Large-format entertainment restaurants repurpose retail space into experiential anchors that can increase foot traffic and reposition malls as lifestyle destinations.
Where This Applies
- Hospitality
- Hybrid restaurant and entertainment formats broaden revenue streams through food, beverages, games and private events within a single guest journey.
- Travel and Tourism
- Destination dining attractions add differentiated activities for visitors, strengthening local tourism ecosystems beyond beaches, hotels and traditional sightseeing.
- Commercial Real Estate
- Experiential tenants offer landlords new ways to fill large vacancies with traffic-driving concepts that support longer visits and diversified property uses.
