Girlfriend Collective recently added to its collection of sustainable activewear with a new seamless legging style that's made from recycled fishing nets. According to the brand, "lost and discarded fishing nets make up an estimated 46% of all ocean plastic," so it repurposes the material into a recycled nylon and spandex blend.
Each of the lightweight, soft and breathable leggings with quick-drying properties helps to remove two pounds of waste from the oceans and what's more, Girlfriend Collective also donates a percentage of the sales to Healthy Seas.
The ultra-stretchy, sweat-wicking Seamless LITE Legging is ideal for not just intense workouts but also doubles as a stylish athleisure piece with an ultra-high rise. Girlfriend Collective's new Seamless LITE Legging is offered in four deep colors: Black, Midnight, Smoke and Plum.
What's Driving This Trend
- Sustainable Activewear
- The trend of using recycled materials in activewear creates opportunities for disruptive innovations in sustainable fashion.
- Ocean Plastic Cleanup
- The trend of repurposing fishing nets to make clothing offers opportunities for disruptive innovations in marine conservation and waste management.
- Dual-purpose Athleisure
- The trend of versatile activewear that can be worn for workouts and as fashion items presents opportunities for disruptive innovations in functional and stylish athleisure.
Who This Affects Most
- Fashion
- The sustainable activewear trend creates opportunities for disruptive innovations in eco-friendly clothing and accessories.
- Marine Conservation
- The ocean plastic cleanup trend offers opportunities for disruptive innovations in technology and initiatives focused on removing waste from the oceans.
- Waste Management
- The trend of repurposing materials for clothing presents opportunities for disruptive innovations in sustainable waste management practices.
