New Balance introduces its latest iteration of the casual 90/60 sneaker model for the season with the unveiling of the Sea Salt colorway to join the roster. It is set to join the Spring/Summer 2023 season after it was showcased on the runway of the Mowalola show.
It takes on a more neutral approach this time around with beige and grey hues making up most of the colorway. It has a beige mesh material that makes up the base foundation of the shoe to add a touch of breathability. It is then overlayed on top with leather touches in two different beige tones and two grey hues as well before the N logo rounds it all out.
Image Credit: 41einhalb
Why This Trend Is Growing
- Neutral Tonal Footwear
- New Balance's Sea Salt colorway for its 90/60 sneaker model signals a trend towards neutral, tonal footwear options that blend multiple shades of beige and gray.
- Casual Fashion Hybrid
- New Balance's 90/60 sneaker model represents a trend towards footwear that blends a casual silhouette with high fashion aspirations, as seen in its collaboration with Mowalola.
- Seasonal Fashion Iteration
- New Balance's update to its 90/60 sneaker model for the Spring/Summer 2023 season represents a trend towards seasonal fashion releases that update classic designs with contemporary colorways.
Industries Being Reshaped
- Fashion and Apparel
- Fashion and apparel companies can take advantage of the trend towards neutral tonal footwear by providing their own iterations in a similar color palette.
- Athletic Footwear
- Athletic footwear companies such as Nike and Adidas can identify disruptive innovation opportunities by exploring how they can incorporate neutral tones into their existing product lines.
- Fashion Design and Runway
- Fashion designers and runway shows can explore how to blend casual and high fashion sensibilities in their collections, as seen in New Balance's collaboration with Mowalola.
