Interactive Scented Wine Guides

Richard Bett's Makes Wine Knowledge Easy and Accessible

If your idea of wine appreciation is spending four dollars for a box -- yes, box -- of vino at your local liquor store, fear not: Richard Betts has authored an incredibly helpful Scratch n' Sniff Wine Guide that will transform you into an "unpretentious" connoisseur.

Learning about wine can feel like a daunting experience because, let's face it, the wine cognoscente crowd can be intimidating. The 'Essential Scratch and Sniff Guide to Becoming a Wine Expert' is filled with hand-drawn images by illustrator Wendy MacNaughton, 16 scent stickers and a plethora of information that's broken down in an extremely simple, accessible manner.

Next time you head out to a fancy eatery, floor all of your friends with your superior wine knowledge.

Scent-based Learning
Using scents to enhance learning experiences, such as scratch n' sniff guides for wine appreciation.
Simplifying Wine Education
Breaking down complex wine information into easily understandable and accessible formats, like scratch n' sniff guides.
Unpretentious Wine Culture
Promoting a more approachable and inclusive wine culture that welcomes all levels of wine knowledge.

Where This Applies

Education
Applying scent-based learning techniques to various educational fields, from wine appreciation to aromatherapy.
Food & Beverage
Creating innovative wine education tools and resources that cater to a broad audience, making wine knowledge more accessible to all.
Publishing
Producing interactive and engaging print materials, such as scratch n' sniff guides, that bring a multisensory experience to readers and learners.
SCORE
4.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 69%
Activity 59%
Freshness 8%

Solutions for innovators working at the edge of change. We help transform emerging ideas into practical, durable solutions by combining strategic thinking, creative exploration, and hands-on execution.

Trends © 2026 Trend Hunter Inc. All Rights Reserved.
LinkedIn Instagram X