Critter Cheese Graters

The 'Scratch My Back' Predicts How We'll Dine in 2015

Having a design contest for how we might eat in 2015 means getting some fun as well as futuristic designs. Even if they are meant to be a little cheesy, like this animal designed grater. The cool part is that you don't have to hold it to use it. No more grated knuckles. It's called “Scratch my Back.”

Photo Credits: designboom

Implications - As these products show, society's perception of a product weighs heavily on how it looks. You can literally take a boring object such as a cheese grater and transform it into a playful piece that will initiate conversation. Companies need to focus on a product's style as much as its substance if it's going to be successful on the market.

Design Contest
Opportunity for businesses to tap into consumer desire for unique and playful product designs.
Playful Products
Growing interest in transforming everyday objects into conversation starters.
Product Perception
Recognition of the importance of a product's style in addition to its functionality.

Industries Being Reshaped

Kitchenware
Potential for innovative and eye-catching designs in kitchen utensils and gadgets.
Home Decor
Opportunity to create playful and visually appealing products for the home.
Consumer Goods
Importance of considering aesthetics and style in a wide range of products to attract customers.
SCORE
0.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 8%
Activity 8%
Freshness 8%

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