TheRightBabyName.com

 - Sep 2, 2007   Updated: Jul 12 2011
References: therightbabyname
A web site, therightbabyname.com, claims to be the first and only scientific method for choosing your baby's name. You enter a name you like, the baby's gender, and the due date. The "scientific" method measures the uniqueness, fit, and goodwill of your input. It then asks about your ethnicity, religion, family member's names, language, and who knows what else. It eventually displays a quantitative analysis of the name you entered.

Implications - Consumers idealize babies as they associate them with hope and the future. As such, many consumers are willing to spend excessive amounts of disposable income on children. Corporations looking to capitalize off this consumer mentality may consider providing customers with products and services which are conducive to bettering the lives of children.