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Slow Motion Balloonvertising

Schweppes Ad

— March 23, 2008 — Pop Culture
Ready for a moment of Schweppervescense? To promote their beverage line, Schweppes launched a new TV spot that has quickly climbed the Viral Video Charts to spot #2.

People are crazy for the Schweppes Burst ad although it doesn't feature nudity, it's not controversial and it's not funny.

Instead it features hypnotic imagery, vibrant colours and puts the viewer in trace-like state. It shows brightly coloured balloons float around against dark backgrounds such as a thick forest and a fancy party as tranquil music plays for a multimedia moment that is actually quite enjoyable.

While the rest of the world seems frozen, the balloons still make their slow decent toward the ground. When they finally land, there is no obnoxious bang. Instead, the slow motion actually makes the usually loud and frightful popping act look quite smooth. There's also the element of the surprise when the balloons, which appeared to be filled with air, turn out to be filled with water.

Trend Themes
1. Slow Motion Advertising - Opportunity to create captivating ads using slow motion techniques to mesmerize and engage viewers.
2. Multimedia Moments - Opportunity to explore immersive and interactive experiences that combine visual and auditory elements.
3. Surprise Elements - Opportunity to incorporate unexpected elements in marketing campaigns to create intrigue and capture attention.
Industry Implications
1. Beverage Industry - Opportunity for beverage companies to leverage captivating advertising techniques to promote their products.
2. Advertising Industry - Opportunity for ad agencies to experiment with multimedia approaches to captivate audiences and create memorable campaigns.
3. Event Planning Industry - Opportunity for event planners to incorporate surprise elements, such as unexpected water-filled balloons, to create unique and memorable experiences for attendees.
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