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The Schon 'Symbolize' Editorial Represents Scents with Creatures

 - May 16, 2012
References: schonmagazine
The Schon 'Symbolize' editorial by Danish photographer Morten Koldby provides a peculiar look at designer perfume lines. The intense portraits featured in the magazine of a swan, snake, horse, crocodile and lion are personified, imitating the very expressions seen on human faces. Koldby's admitted obsession with animals shines through the project, only with chic couture tweaks.

The fierce images each represent a different eau de perfum line. The ferocious crocodile with sharp serrated teeth is supposed to exemplify Lacoste's L.12.12, while the determined and sinewy snake epitomizes Versace's Yellow Diamond variety. While many of these aromas do resonate with these wild characteristics, few have made a visual connection here. Koldby has demonstrated just how relevant that connection is.