The Schon Magazine 'Fortune Cookie' editorial follows a woman who lives her life differently than the rest of the world's population. It appears that her center of gravity has been shifted so that she roams around upside down while everyone else is right side up. Whimsically surreal in an 'Alice in Wonderland' sort of way, the playful theme of the photoshoot doesn't detract from the stunning fashion showcased throughout.
Shot by Martin Tremblay, a photographer based in Montreal, Canada, the Schon Magazine 'Fortune Cookie' editorial was styled by Pascal & Jeremie. The vibrant pieces were plucked from the rack of such labels as Pink Tartan, UNTLD and Martin Lim. Starring models Bayan and Cat, the looks were perfected with fun voluminous hair and a flawless face.
What Makes This Trend Stand Out
- Upside Down Living
- Disruptive innovation opportunity: Creating products and services that cater to individuals who live their lives differently, embracing unconventional perspectives and breaking societal norms.
- Whimsical Fashion
- Disruptive innovation opportunity: Developing unique and imaginative fashion designs that transport consumers into playful, fantastical worlds.
- Surreal Photography
- Disruptive innovation opportunity: Exploring new techniques and technologies in photography to create visually stunning and thought-provoking images that challenge traditional narratives.
Sectors Adopting This
- Fashion
- Disruptive innovation opportunity: Integrating unconventional materials, designs, and styles into the fashion industry to provide customers with one-of-a-kind, statement pieces.
- Photography
- Disruptive innovation opportunity: Developing advanced camera equipment and editing tools that enable photographers to push the boundaries of creativity and produce surreal, captivating imagery.
- Lifestyle
- Disruptive innovation opportunity: Creating new lifestyle brands and services that celebrate individuality, whimsy, and a departure from societal norms, empowering people to embrace their unique identities.
