Schnayderman’s and Opening Ceremony Design a Series of Apparel

 - Mar 5, 2019
References: openingceremony & hypebeast
Schnayderman’s works in collaboration with Opening Ceremony on a joined capsule that draws inspiration from Schnayderman’s Swedish roots. The duo highlights the traditional Swedish Semla pastry and the fashion label's co-founder Joel Urwitz explains that the brand chose a graphic that represents both brands. The two wanted to "create a symbol that could both capture a piece of our Swedish culture as well as recognize Opening Ceremony’s playful aesthetic."

The Semla pastry icon adorns the collection's five pieces through the form of embroidery patchwork or through an all-over print. Another highlighting detail includes the Oxford Fil Coupe fabric materials informing the capsule, which has been specially developed in Italy just for the collaboration. The fabric comes with the signature Semla motif woven into the material.