Sporting a lipgloss that looks as good as it feels is a new concept that MAC is trying to achieve, after having teased its new scented lip glosses on Instagram.
While little is known about this upcoming product, the photo revealed that the glosses are expected to smell like the delicious item its named after. Some of these names include: Death by Chocolate, Banana Muffins, Coconut Macaroon, Funfetti Cake, Raspberry Cream, Punchy Berry and Strawberry Torte. The hues of the line range from bright reds to bold oranges, offering a flattering color for any complexion.
There's been no word on a release date for these products, but based on the Instagram post, consumers can expect it within the next few months.
Image Credit: @Dominic_mua
Key Themes Behind This Trend
- Scented Lip Glosses
- Opportunity for brands to innovate in the lip gloss market by introducing scented options that enhance the sensory experience.
- Colorful Lip Glosses
- Opportunity for cosmetic companies to expand their lip gloss offerings by incorporating vibrant and bold colors.
- Social Media Teasers
- Opportunity for brands to generate hype and anticipation for new product launches through strategic use of social media platforms.
Where This Applies
- Beauty & Cosmetics
- Disruptive innovation opportunity for beauty and cosmetics companies to create scented lip glosses that appeal to consumers seeking unique sensory experiences.
- Fashion & Accessories
- Opportunity for fashion and accessory brands to collaborate with cosmetic companies and incorporate scented lip glosses into their product lines, offering a multi-sensory experience.
- Digital Marketing
- Opportunity for digital marketing agencies to help brands build anticipation and engagement for new product releases through creative social media teasers and campaigns.
