Model Codie Young appears to channel Audrey Hepburn's Eliza Doolittle character from the film 'My Fair Lady' in the Scandinavia S/S/A/W 2013 editorial. But it doesn't reference Hepburn's transformation. Instead, it embraces her struggling flower entrepreneurship and life on the streets. It is even fittingly titled, 'Us Against the World Mes Amies.'
The Scandinavia S/S/A/W 2013 editorial was captured on the streets of Stockholm by photographer Andreas Öhlund. The Australian beauty embraces her dejected character with somber looks, which were accentuated with messy hair and bruised eyes by Rudi Lewis and Anya de Tobon respectively. She was also outfitted in a layered wardrobe by stylist Oscar Lange, who concentrated on sneakers, gloves, oversized jackets and hats.
Creative directed by Jakob Hysén Hedberg, the set of the Scandinavia S/S/A/W 2013 editorial was designed by Joel Junsjö.
Why This Trend Is Growing
- Street-style Fashion
- Disruptive innovation opportunity: Create a fashion line inspired by the edgy and unconventional style of street fashion.
- Embracing Imperfections
- Disruptive innovation opportunity: Develop products and services that celebrate flaws and imperfections, promoting self-acceptance and authenticity.
- Narrative Photography
- Disruptive innovation opportunity: Explore new ways of storytelling through photography, focusing on capturing emotions and creating visual narratives.
Industries Being Reshaped
- Fashion
- Disruptive innovation opportunity: Integrate sustainable and ethical practices throughout the fashion industry, addressing social and environmental issues.
- Beauty
- Disruptive innovation opportunity: Develop inclusive beauty products and marketing campaigns that embrace diversity and challenge traditional beauty standards.
- Photography
- Disruptive innovation opportunity: Explore innovative techniques and technologies to enhance storytelling through visual imagery.
