Just a short while ago, Japanese streetwear label SAYHELLO launched its Summer 2016 line. The pieces were promoted with a vintage-styled lookbook, helping to highlight the motifs that the graphics on many of the pieces drew from. Throughout this selection, statement typography and colorful large-scale imagery decorated garments. For SAYHELLO's more recently released Fall/Winter 2016 line however, a slightly more simplistic aesthetic takes over. Like the editorial for its former seasonal release, SAYHELLO focuses on an urban backdrop.
In doing so, the Japanese streetwear label is able to tribute where much of its inspiration came from, while generating captivating imagery that's likely to entice potential consumers. In addition, many of the garments include "TOKYO" on their backs, making this even more clear.
Key Themes Behind This Trend
- Japanese Streetwear
- There is an opportunity for disruptive innovation in the fashion industry by incorporating Japanese streetwear style and graphics into mainstream clothing collections.
- Urban-inspired Fashion
- Designers can use urban backdrops and environments to create visually appealing content that can attract a younger demographic.
- Graphic Design Clothing
- The use of bright colors and bold graphics on clothing can attract millennials and Gen Z customers, who are drawn to creative and unique designs.
Where This Applies
- Fashion
- The fashion industry can use the inspiration from Japanese streetwear to create new collections that appeal to a younger and global audience.
- Advertising
- Urban environments and backdrops can be used in advertisements to target youth culture and create visually captivating content.
- Graphics Design
- Graphic designers can use Japanese streetwear culture and motifs to create new designs that can be used in clothing and other products.
