Sauna World Cup Involve Sitting in 140 Degree Celsius Heat
References: partizan & spreeblick
Sweat baby, sweat! Among these super-tanned, speedo-clad men is Timo Kaukonen, the four-time Sauna World Cup winner. Yes, my friends, there is such a thing and boy do the competitors ever take it seriously.
The Sauna World Cup championships challenge heat-lovers to withstand 140°C heat, lose literally liters of sweat, and do it for longer than anyone else -- which is only a few minutes.
The video above shows footage from the 2009 at the Sauna World Cup championships.
The Sauna World Cup championships challenge heat-lovers to withstand 140°C heat, lose literally liters of sweat, and do it for longer than anyone else -- which is only a few minutes.
The video above shows footage from the 2009 at the Sauna World Cup championships.
Trend Themes
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Extreme Heat Endurance Competitions — Opportunity for companies to create specialized apparel and gear for extreme heat endurance competitions.
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Sweat-inducing Fitness Challenges — Fitness industry can capitalize on the trend of sweat-inducing challenges like the Sauna World Cup to create unique workout experiences.
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Spectator Sport Over Unusual Competitions — The success of the Sauna World Cup demonstrates the potential for spectator interest in unusual competitions.
Industry Implications
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Sporting Goods — Companies in the sporting goods industry could develop specialized gear for extreme heat endurance competitions.
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Fitness — Fitness studios could create sweat-inducing challenges like the Sauna World Cup to attract customers looking for unique workout experiences.
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Entertainment — Event organizers and media companies could capitalize on the trend of unusual competitions to create new, compelling spectator experiences.
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