It's by no means uncommon to find a sauce packet packaged alongside the item it's intended to marinate. However, Nelson Yanowitz recently developed an unusual design for 'Insectes en Sauces' (or 'Insects in Sauces') for Heinz.
These sauce packets take the shape of an egg that breaks apart into slices that contain protein-rich portions of pre-seasoned insects for cooking. Varieties include spicy and barbecue flavors of different insect types like crickets and bamboo worms.
Considering that some are of the opinion that eating bugs is the future of sustainable food, it may not be too far of a distant future that features this Heinz product on store shelves. Plus, by pre-seasoning the insects as one would meat, these sauce packets present a quick and easy way to add protein to a meal.
Why This Trend Is Growing
- Insect-infused Sauces
- Creating sauces infused with protein-rich insect ingredients presents a disruptive innovation opportunity for the food industry.
- Sustainable Food
- Embracing bugs as a sustainable food source presents a disruptive innovation opportunity for the food industry.
- Alternative Protein Sources
- Developing products that offer alternative protein sources like insects presents a disruptive innovation opportunity for the food industry.
Industries Being Reshaped
- Food and Beverage
- The food and beverage industry can embrace insect-infused sauces as a new product category to appeal to sustainability-conscious consumers.
- Packaging
- The packaging industry can explore innovative designs for sauce packets like the 'Insectes en Sauces' egg-shaped containers that break apart into slices.
- Entomophagy
- The emerging industry of entomophagy, which focuses on insects as food, can benefit from the development of flavorful insect-infused sauces to encourage wider adoption.
