The latest Satta Fall/Winter 2018 collection was recently introduced and it draws inspiration from its own designer Joe Lauder. The London-based fashion brand specifically dials in on Lauder's previous work experience of being both a gardener and a woodworker. This concept is translated through the seasonal designs by blending together elements that represent both naturistic sensibilities and urban lifestyles. The collection is comprised of traditional workwear pieces, which include chore shirts, jackets and utility pants.
The theme aims to represent the urge to connect with nature when residing in urban settings, which is referenced through the infusion of fabrications and different techniques. Some standout items in the collection are the field smocks, the zip-up fleece pieces and the wide trousers.
Why This Trend Is Growing
- Urban Nature Connection
- Opportunity for creating urban apparel that blends natural elements with urban lifestyles.
- Nature-inspired Workwear
- Potential for designing workwear garments infused with naturistic sensibilities.
- Fabrication and Technique Fusion
- Chance to explore innovative fabrications and techniques in urban apparel design.
Industries Being Reshaped
- Fashion and Apparel
- Fashion brands can capitalize on the trend by creating nature-inspired urban apparel.
- Nature Tourism
- Nature tourism industry can offer clothing options that blend urban style and natural aesthetics.
- Interior Design
- Opportunity for interior design companies to incorporate nature-inspired urban apparel as part of their concepts.
