Hay-Hair Lookbooks

Nicole Trunfio for Sass & Bide Denim A/W 2011 Collection

Nicole Trunfio models for the Sass & Bide Denim A/W 2011 Collection. Hair makes a big statement in these photos, using dried leaves and branches as funky organic hair props.

The Sass & Bide Denim A/W 2011 Collection is filled with lovely jean looks that exude softness and comfort. The different jean styles include bell-bottoms, button-down shirts, long, ripped shorts, short shorts and fitted skinnies.

Implications - One of the best ways to draw attention to a brand is by featuring advertising that strongly contains avant-garde elements. By having advertising that forces consumers to look closer to figure out what is going on, the brand generates strong awareness from detailed observation.

Avant-garde Advertising
Brands can generate strong awareness by featuring advertising with avant-garde elements, forcing consumers to look closer and engage in detailed observation.
Organic Hair Props
Using dried leaves and branches as funky organic hair props can make a big statement in photo shoots and fashion campaigns.
Soft and Comfortable Denim
The trend of soft and comfortable denim, seen in the Sass & Bide Denim A/W 2011 Collection, offers opportunities for brands to create stylish yet comfortable jean looks.

Who This Affects Most

Fashion
The fashion industry can incorporate avant-garde advertising and organic hair props to create unique and attention-grabbing campaigns.
Beauty
Beauty brands can explore the use of organic hair props to create innovative hairstyles and inspire new trends.
Retail
Retailers can tap into the trend of soft and comfortable denim to offer customers stylish and comfortable options for their wardrobe.
SCORE
4.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 75%
Activity 58%
Freshness 8%