Sasquatchfabrix x BEAMS x Ninja Tune Created Traditional Techwear
References: beams.co.jp & hypebeast
As part of a three-way collaboration, the Sasquatchfabrix x BEAMS x Ninja Tune collection imagines what a modern-day ninja would wear. The new capsule brings together Japanese fashion label Sasquatchfabrix, another Japanese brand BEAMS and British record label Ninja Tune. The three worked together to craft apparel fit for modern-day ninjas whilst still eluding traditional Japanese styles.
The Sasquatchfabrix x BEAMS x Ninja Tune collection blends contemporary elements with traditional Japanese components. It offers a wide range of pieces such as technical trousers, caps, utility vests, long-sleeve shirts and t-shirts. The t-shirt and long-sleeves pieces are accented with graphics that represent Ninja Tune's brand logo.
The collaborative collection will be available for purchase at the BEAMS Harajuku store location on March 16th.
The Sasquatchfabrix x BEAMS x Ninja Tune collection blends contemporary elements with traditional Japanese components. It offers a wide range of pieces such as technical trousers, caps, utility vests, long-sleeve shirts and t-shirts. The t-shirt and long-sleeves pieces are accented with graphics that represent Ninja Tune's brand logo.
The collaborative collection will be available for purchase at the BEAMS Harajuku store location on March 16th.
Trend Themes
1. Modern-ninja Apparel - Opportunity for disruptive innovation in the fashion industry by merging traditional Japanese styles with contemporary elements.
2. Three-way Collaboration - Opportunity for disruptive innovation in collaborative design and marketing strategies.
3. Technical Trousers and Utility Vests - Opportunity for disruptive innovation in the development of functional and fashionable clothing items.
Industry Implications
1. Fashion - Opportunity for disruptive innovation in the fashion industry by merging traditional Japanese styles with contemporary elements.
2. Design - Opportunity for disruptive innovation in collaborative design and marketing strategies.
3. Apparel Retail - Opportunity for disruptive innovation in the development of functional and fashionable clothing items.
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