Elevated Patterned Fall Fashions

BEAMS Plus Launches Its FW20 Range Full of Sartorial Classics

BEAMS Plus introduces its new collection designed for the Fall/Winter 2020 season and it is full of sartorial classic silhouettes. The entire range takes traditional styles and details it with new patterning, tonal palettes, and fabrication. The Japanese fashion brand drops a wide selection of designs such as trench coats with patchwork details, knit sweaters, flannel shirts, trousers made with corduroy, boiler suits, khakis, blazers made from wool, and much more.

The theme that the entire capsule shares is the soft textures and the mature color palette, which delivers a sensible and timeless aesthetic. One of the standout items is the brown trench coat that is detailed with patterns that clash against one another with patchwork.

Image Credit: BEAMS Plus

Classic Silhouettes with New Patterning
The use of new patterns on classic silhouettes offers an opportunity for disruptive innovation in the textile industry.
Mature Color Palettes
Developing new mature color palettes can lead to disruptive innovations in the fashion and design industry.
Soft Textures
Innovations in the creation of soft textures can make a significant impact in the textile and clothing industry.

Who This Affects Most

Fashion
The use of traditional silhouettes with new patterns can benefit the fashion industry through creating fresh and unique designs.
Textile
Developing new textures and patterns can result in the creation of exciting new fabrics and textiles for the textile industry.
Design
Incorporating mature color palettes in product design can create an elegant and timeless aesthetic for different design industries.
SCORE
0.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 12%
Activity 1%
Freshness 9%