Sarita Kolhatkar knows that if you need to make an already cute animal even cuter, all you have to do is throw a hat on it. That's the premise behind these 'The Animal Parade' illustrations, and it's hard to argue against their adorableness. The cuteness factor of each animal in the series is further enhanced with intricate patterns that adorn the skin of each subject. Who can help but smile at a shifty-eyed penguin wearing a sombrero or a panda bear with a sailor hat?
Sarita Kolhatkar is a California-based illustrator and concept artist. As you can tell by these images, she specializes in using bright colors and illustrating images that would feel right at home on children's cartoon shows or video games.
Implications - Consumers enjoy cute imagery because of its simplicity as well as its ability to evoke euphoric feelings. Corporations trying to appeal to consumers may consider designing their products in a similarly cute manner.