Canadian artist and illustrator Sarah Gonzales creates these stunning portraits of young women using chalk and pastels in her latest artwork series. The images are stunning to look at and cleverly use color to evoke emotion in the viewer.
Gonzales' girlhood portraits range in subject matter and theme. One of the images captures young Asian girl looking downward drawn in pastel. Overtop of the portrait is a white chalk outline of the same girl slightly lowered. The effect is quite striking as the viewer is left to wonder is this white chalk outline of the girl her spirit or even her ghost. Other images include chromatic anatomically severed girls that are split in two revealing a pink brain. The avant-garde look of these images really draws the viewer in.
Key Themes Behind This Trend
- Feminine Art Portraits
- There is potential for disruptive innovation in the art industry through the evolution of traditional art techniques and the exploration of emotions in likeness through the use of various mediums, like pastel and chalk
- Color in Emotional Expression
- There may be an opportunity for exploration of psychological responses to color choice in art and design, which could lead to new methods and theories for understanding and expressing emotions
- Childhood and Youth Imagery
- There is potential for innovative storytelling and marketing in linking child and youth imagery with adult products and services, conveying the theme of "nostalgia" as well as connecting emotionally with the viewer.
Where This Applies
- Fine Arts
- Opportunities for growth and innovation could arise in fine arts through the use of unconventional mediums and methods, as well as exploration of emotional topics and experiences
- Marketing and Advertising
- Incorporating child and youth imagery in marketing and advertising for adult products and services could be disruptive, as it creates a connection with the target demographic and reinforces the theme of nostalgia
- Fashion Industry
- Color and emotion are important components of the fashion industry. Emulating artwork like Gonzales' girlhood portraits in design could lead to disruptive creativity in products and campaigns.
