A simple concept adorably executed, the Santher Nappies Brand campaign portrays little ones as the dictators they can act like when they don't want to do something. Instead of capturing a temper tandrum on camera, the ad agency behind this campaign decided to go down a more creative route, allowing its audience to fill in the blanks that these iconic costumes bring up.
The Santher Nappies Brand campaign was created by Talent, an ad agency based in São Paulo, Brazil. It was art directed by Felipe Lemes with creative direction by Alexandre Nego Lee and Rodrigo Bombana. The ad campaign was also photographed and illustrated by Billy and Hells of Florence Moll. It reads, "Don't let your baby rule your night."