Freja Beha Erichsen Gets Chopped Up for Santa Lolla Cruise 2011 Campaign

IMG model Freja Beha Erichsen is the face of the Santa Lolla Cruise 2011 campaign. Erichsen is photographed by Henrique Gendre in color-blocked fashion curated by Luis Fiod and summer-ready accessories from the Santa Lolla collection.

During the post-production ads, the Santa Lolla Cruise 2011 ads are sliced up horizontally, each slice shifted slightly so as to selectively obscure parts of the photo. In some, an oversized clutch and shoes are the only clearly visible pieces; other shots highlight just a pair of fabulous pumps. This subtle detail alerts viewers where to focus their attention -- forget the outfits, look at those stunning espadrilles!

The Santa Lolla Cruise 2011 campaign uses clever image-manipulation techniques to subtly direct the audience's attention to the fun featured accessories.