IKEA's SAGOSKATT range of soft toys includes playful products like Sandwich Friends, designed by kids for kids and they're based on illustrations submitted by kids who want to see the toys of their dreams come to life. The latest Soft Toy Drawing Competition from IKEA resulted in over 66,000 drawings submitted and one of the most charming new additions is a pair of hand-holding bread slices. Sandwich Friends was created by nine-year-old Audrey from Canada and it offers a playful twist on a classic ingredient pairing.
As part of the competition, IKEA has also brought other designs to life, including a mermaid dog, a striped cat and a smiling egg.
100% of the sales from the limited-edition soft toy range helps to "support local initiatives that promote children’s right to play," says IKEA.
What's Driving This Trend
- Customized Kids' Toys
- More companies could encourage children's creativity by creating products based on their drawings.
- Limited Edition Toys for a Cause
- Businesses in the toy industry could create limited-edition products to raise funds for charitable causes.
- Playful Food-themed Toys
- Toy companies may consider creating products inspired by food pairings as a fun and creative twist.
Who This Affects Most
- Toy Industry
- The toy industry can benefit from showcasing unique designs based on children's creative drawings and imagination.
- Children's Charity Organizations
- Charitable organizations may benefit from partnering with toy companies to create limited-edition products to raise funds for their causes.
- Fast Food Industry
- The fast food industry can tap into the merchandising industry by releasing playful and cute food-inspired toys to promote their brands.
