Los Angeles-based lifestyle brand, Sanctuary, recently expanded its product portfolio with the launch of the new Sanctuary Shoe collection. The foray is a milestone for the brand that previously only designed apparel.
The curated collection features versatile lines ranges from sandals, slides, wedges, kitten heels, mocs, and bootie -- all embodying a modern yet timeless aesthetic. Each piece was inspired by the slogan "if it makes you dance, then buy them," and each style was named after a specific type of dance step including the Sanctuary Cruise Platform Sandal, the Sanctuary Shag Mule, and the Sanctuary Strut Heels -- to name a few.
The Sanctuary shoe line is now available at Anthropologie and Nordstrom retailers.
Image Credit: Sanctuary
Key Themes Behind This Trend
- Modern Dance-inspired Footwear
- Opportunity for footwear brands to tap into the trend of incorporating dance-inspired design elements into their products.
- Versatile Shoe Collections
- Opportunity for apparel brands to expand their product portfolio by introducing versatile lines of footwear to complement their clothing offerings.
- Curated Shoe Collections
- Opportunity for retailers to curate specialized collections of footwear that cater to specific themes, such as dance-inspired styles.
Where This Applies
- Footwear
- Disruptive innovation opportunities for footwear brands to create unique designs that merge fashion and dance-inspired elements.
- Apparel
- Disruptive innovation opportunities for apparel brands to diversify their offerings by expanding into the footwear market with versatile shoe collections.
- Retail
- Disruptive innovation opportunities for retailers to differentiate themselves by curating specialized shoe collections that cater to specific themes or inspirations.
