Samurai Umbrellas Defend Against Rain
Christina Butty — June 23, 2009 — Unique
References: thinkgeek
Many men do not like carrying around umbrellas, but that is about to change with the Samurai Umbrella.
For everyone who ever wanted to be a Jedi, this umbrella is a dream come true. It comes with a nylon sheath and a plastic handle. It also slings across your back like a true Samurai sword.
Samurai Umbrellas will surely make rainy days more fun.
Implications - Consumers are looking to inject a bit of danger into their items. While weapons have a negative connotation, the glorification of swords and guns remain as attractive imagery due to its association with being badass. Brands have been integrating these themes in a more friendly manner so that consumers haven products that give them the satisfaction of practicality and the sensation of danger.
For everyone who ever wanted to be a Jedi, this umbrella is a dream come true. It comes with a nylon sheath and a plastic handle. It also slings across your back like a true Samurai sword.
Samurai Umbrellas will surely make rainy days more fun.
Implications - Consumers are looking to inject a bit of danger into their items. While weapons have a negative connotation, the glorification of swords and guns remain as attractive imagery due to its association with being badass. Brands have been integrating these themes in a more friendly manner so that consumers haven products that give them the satisfaction of practicality and the sensation of danger.
Trend Themes
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Dangerous-theme Products — There is a growing trend of consumers seeking items that inject a bit of danger, allowing brands to integrate dangerous themes in a more friendly manner.
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Practical-danger Sensation — Consumers are looking for products that provide the satisfaction of practicality and the sensation of danger, opening up opportunities for brands to create innovative items that cater to this desire.
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Glorification of Weapons — The glorification of swords and guns as attractive imagery is enticing consumers, prompting brands to incorporate these themes in their products in a non-threatening way.
Industry Implications
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Outdoor Gear — The outdoor gear industry can leverage the trend of dangerous-theme products by developing innovative and practical items that incorporate elements of danger.
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Fashion Accessories — Fashion accessory companies have the opportunity to cater to the practical-danger sensation trend by creating accessories like umbrellas that provide a sense of danger while being functional.
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Home Decor — The home decor industry can tap into the glorification of weapons trend by designing home products that incorporate elements of swords and guns in a non-threatening manner.
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