Many men do not like carrying around umbrellas, but that is about to change with the Samurai Umbrella.
For everyone who ever wanted to be a Jedi, this umbrella is a dream come true. It comes with a nylon sheath and a plastic handle. It also slings across your back like a true Samurai sword.
Samurai Umbrellas will surely make rainy days more fun.
Implications - Consumers are looking to inject a bit of danger into their items. While weapons have a negative connotation, the glorification of swords and guns remain as attractive imagery due to its association with being badass. Brands have been integrating these themes in a more friendly manner so that consumers haven products that give them the satisfaction of practicality and the sensation of danger.