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Samurai Umbrellas Defend Against Rain

 - Jun 23, 2009   Updated: May 26 2011
References: thinkgeek
Many men do not like carrying around umbrellas, but that is about to change with the Samurai Umbrella.

For everyone who ever wanted to be a Jedi, this umbrella is a dream come true. It comes with a nylon sheath and a plastic handle. It also slings across your back like a true Samurai sword.

Samurai Umbrellas will surely make rainy days more fun.

Implications - Consumers are looking to inject a bit of danger into their items. While weapons have a negative connotation, the glorification of swords and guns remain as attractive imagery due to its association with being badass. Brands have been integrating these themes in a more friendly manner so that consumers haven products that give them the satisfaction of practicality and the sensation of danger.