Designer and creative director Samuel Ross recently unveiled the first launch from his new brand, POLYTHENE* OPTICS, which is said to be a sister label to A-COLD-WALL*, a brand that boasts highly contemporary designer garments and accessories.
Although little about the POLYTHENE* OPTICS launch is currently known, the designer released a series of close-up shots of some of the designs, which reveal bold branding that covers much of the garments in futuristic box lettering, and obscure graphics that show large screws imprinted onto the pieces.
Ross explained the collection in comparison to its sister label by saying, "It’s intense, offsetting the delicate, concise nature of A-COLD-WALL* with the hyper graphic brash reactionary nature of POLYTHENE* OPTICS."
Image Credit: POLYTHENE* OPTICS
Samuel Ross' New Label is Set to Launch Its First Collection
1. Hyper-graphic Streetwear - Opportunity for disruptive innovation in the fashion industry by offering bold branding and futuristic box lettering.
2. Contemporary Designer Garments - Opportunity for disruptive innovation in the clothing industry by creating highly contemporary and innovative designs.
3. Sister Labels - Opportunity for disruptive innovation in brand creation by establishing sister labels with distinct design philosophies.
1. Fashion - Opportunity for disruptive innovation in the fashion industry by adopting hyper-graphics and bold branding techniques.
2. Clothing - Opportunity for disruptive innovation in the clothing industry by creating contemporary designer garments with unique graphics and imprinted designs.
3. Brand Creation - Opportunity for disruptive innovation in the branding industry by establishing sister labels with complementary yet distinct design aesthetics.