Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Samuel Ross' New Label is Set to Launch Its First Collection

 - Feb 23, 2018
References: samuel-ross & hypebeast
Designer and creative director Samuel Ross recently unveiled the first launch from his new brand, POLYTHENE* OPTICS, which is said to be a sister label to A-COLD-WALL*, a brand that boasts highly contemporary designer garments and accessories.

Although little about the POLYTHENE* OPTICS launch is currently known, the designer released a series of close-up shots of some of the designs, which reveal bold branding that covers much of the garments in futuristic box lettering, and obscure graphics that show large screws imprinted onto the pieces.

Ross explained the collection in comparison to its sister label by saying, "It’s intense, offsetting the delicate, concise nature of A-COLD-WALL* with the hyper graphic brash reactionary nature of POLYTHENE* OPTICS."