Samsung Soul Commercial

 - May 18, 2008   Updated: Mar 31 2011
References: techeblog
This is Samsung's latest commercial created to promote the Samsung Soul phone, titled "10 Optical Illusions in 2 Minutes". Despite its title, there are no digital imaging tricks used. Each is performed just by a guy, some clever props, and a time span of two minutes. Watch and enjoy.

Implications - Though technology has made for great developments in special effects and post-production, the consumer fascination with optical illusions persists. The mystique of magic tricks and illusions lets consumers feel as though there is greater power to be attained, which resonates well with the know-it-all individuals of today. Companies like Samsung recognize the power of optical illusions, using them to create mystique and generate viral attention.