The Samsung Galaxy S10+ Olympic Games Edition smartphone has been announced by the technology brand as a new device that celebrates the upcoming Tokyo 2020 Olympic Games. The device will come in a Prism White color option that is emblazoned with the Tokyo 2020 logo and will also come with a pair of Galaxy Buds for wireless music streaming.
The special edition smartphone comes as one of the first Tokyo 2020-branded products that will be hitting the market in anticipation of the games that will take place next summer. The Samsung Galaxy S10+ Olympic Games Edition smartphone will be available for preorder starting on July 24 ahead of the official July 26 launch in Japan and will retail at a cost of 114,696 Yen.
Key Themes Behind This Trend
- Olympic Branded Products
- The creation of branded products for major sporting events represents an opportunity to tap into a passionate customer base and generate additional revenue streams.
- Limited Edition Technology
- Creating special edition versions of existing technologies can create demand and build customer loyalty around exclusive, collectible products.
- Brand Partnerships
- Collaborating with major sporting events or organizations can help brands reach new audiences and create unique, highly desirable products.
Where This Applies
- Electronics
- The electronics industry can leverage sporting events to create limited edition devices and generate additional interest in existing products.
- Sporting Goods
- The sporting goods industry can create branded products to capitalize on major sporting events and help fans feel connected to their favorite teams and athletes.
- Marketing and Advertising
- The marketing and advertising industry can create targeted campaigns around major sporting events and help brands form partnerships to reach new audiences and build brand equity.
