Samsøe Samsøe Turns to the Past for Inspiration for FW21
Samsøe Samsøe introduces its new Stillness collection for the Fall/Winter 2021 season. The Copenhagen brand explores nature for the season. It aims to capture what it is like to feel grounded and invites customers to find a sense of stillness in a busy world we live in.
The seasonal capsule is a reflection of the trip that the design team took earlier this year. They describe themselves as “an international brand rooted in Scandinavian simplicity.” The brand nods to the 70s for inspiration in the new pieces, delivering relaxed silhouettes. The pieces are also reminiscent of the 90s as well, with loose structures and checkered patterns. The color palette includes orange, red, yellow, brown, and greens.
Image Credit: Magnus Ekstrøm
The seasonal capsule is a reflection of the trip that the design team took earlier this year. They describe themselves as “an international brand rooted in Scandinavian simplicity.” The brand nods to the 70s for inspiration in the new pieces, delivering relaxed silhouettes. The pieces are also reminiscent of the 90s as well, with loose structures and checkered patterns. The color palette includes orange, red, yellow, brown, and greens.
Image Credit: Magnus Ekstrøm
Trend Themes
1. Nature-inspired Fashion - Fashion brands can look to nature for inspiration for their seasonal collections and create sustainable fashion lines.
2. 70s & 90s Inspired Fashion - Fashion brands can blend elements from different eras to create unique designs that appeal to different generations of customers.
3. Reflective Fashion - Fashion brands can create collections that reflect the emotions and experiences of their target customers, creating a deeper connection with their brand.
Industry Implications
1. Fashion & Apparel - Fashion companies can incorporate sustainable and reflective elements while exploring different eras for design inspiration, making their collections standout and appeal to a wide range of customers.
2. Tourism & Travel - Tourism companies can partner with fashion brands to offer travel experiences that inspire their seasonal collections and connect customers to the natural world around them.
3. Interior Design - Interior design companies can incorporate trendy colors and patterns from seasonal fashion collections to offer customers a cohesive design experience that reflects their sense of style.
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