The shots you see above are part of a photo set called 'Sammi and Simone' by Dominic de Luca. The recession has given rise to an inventive sector of fashion photography that uses light--or rather, the lack thereof--to create instant drama without an elaborate and expensive set.
Using only office lights and beautiful women, 'Sammi and Simone' by Dominic de Luca is an excellent example of how a successful photo shoot doesn't have to be pricey.
Why This Trend Is Growing
- Inventive Fashion Photography
- The rise of inventive fashion photography is creating disruptive innovation opportunities in the photography industry.
- Office Light Photography
- Office light photography presents a unique and affordable way to create stunning photos, disrupting the traditional use of expensive lighting setups in photography.
- Dramatic Lighting Techniques
- Dramatic lighting techniques are increasingly being used by photographers to create standout images, offering disruptive innovation opportunities for lighting equipment manufacturers.
Industries Being Reshaped
- Fashion Photography
- The fashion photography industry can disrupt traditional expensive lighting setups by utilizing office lights in photo shoots.
- Photography Equipment Manufacturing
- Photography lighting equipment manufacturers can benefit from disruptive innovation opportunities in the rise of dramatic lighting techniques in photography.
- Office Lighting Industry
- The office lighting industry can capitalize on the rise of office light photography and offer products designed for photography applications.
