Thanksgiving-Inspired Ice Creams

Salt & Straw's Friendsgiving Series Takes Cues from Festive Food

The flavors of turkey, cranberry sauce and sweet potato pie can be expected on a generous Thanksgiving spread but usually not for dessert, as seen in Salt & Straw's Friendsgiving Series. This collection of five ice cream pints puts favorite seasonal dishes into dessert form to introduce unconventional flavors like Parker House Rolls with Salted Buttercream, Caramelized Turkey & Cranberry Sauce, Candied Walnut Cheesecake, Sweet Potato Pie with Double Baked Almond Streusel, and last but not least, a vegan-friendly Pumpkin & Gingersnap Pie ice cream flavor.

In the case of the Caramelized Turkey & Cranberry Sauce pint, the brand worked with Diestel Farms to roast real turkey bacon before adding it to buttery, savory brittle with thyme and freshly ground cubeb pepper for a smoky, salty and sweet flavor.

Thanksgiving-inspired Desserts
Consumers are seeking novelty dessert options that incorporate unconventional Thanksgiving flavors.
Collaborations with Farmers
Brands can create unique, high-quality products by partnering with local farmers to source seasonal ingredients.
Vegan-friendly Offerings
As veganism grows in popularity, there is an opportunity for brands to create innovative plant-based dessert options that cater to this consumer group.

Sectors Adopting This

Food and Beverage
The food and beverage industry can capitalize on the trend of incorporating seasonal ingredients into dessert products.
Agriculture
The agriculture industry can benefit from partnerships with food and beverage brands looking to source local, seasonal ingredients.
Plant-based Food
The plant-based food industry can expand their product offerings to include innovative dessert options that cater to the growing vegan consumer group.
SCORE
3.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 38%
Activity 40%
Freshness 11%