Cartogram-Clad Cushions

The 'salt labs' Pillows Pinpoint Worldwide Locations

Snuggle up next to the 'salt labs' pillows and be sure to prepare yourself for a geography lesson. This collection of pillows and DIY design patterns by Etsy shop owner Robbi features handmade pillows with digitally printed maps etched on them. Now your favorite city, country or geographic location can be featured on a comfy cozy couch cushion; a variety of ready-made cushion covers are available toting cities like Chicago, Paris, Washington, Brazil and China.

There are also an assortment of DIY patterns available for purchase, so one can create their own cushion covers. Vintage maps, sketches and nautical charts are the inspiration behind the illustrations that embellish these decorative pillows. The illustrations and patterns are available in topographical map form, bird's-eye-view perspectives and blue-printed patterns.

For the world traveler the 'salt labs' pillows are a great way to pay tribute to the places they've been or the places they've yet to go.

Digitally Printed Maps
There is an opportunity for disruptive innovation by incorporating digitally printed maps into various products and decor items.
DIY Design Patterns
The popularity of DIY projects presents an opportunity for disruptive innovation by creating customizable design patterns for people to create their own cushion covers.
Personalized Decor
There is a growing trend towards personalized decor items, providing an opportunity for disruptive innovation in creating customized cushion covers featuring a variety of locations and designs.

Sectors Adopting This

Home Decor
There is a disruptive innovation opportunity in the home decor industry by incorporating digitally printed maps and personalized cushion covers as unique and customizable products.
Printing and Textile
The printing and textile industry can explore disruptive innovation opportunities by incorporating digitally printed maps into their product offerings and collaborating with designers to create unique patterns for cushions and other textile items.
Travel and Tourism
The travel and tourism industry can tap into the trend of personalized decor by offering customized cushion covers featuring popular travel destinations, creating a unique souvenir for travelers.
SCORE
1.5 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 22%
Activity 16%
Freshness 8%

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