Ikea's new 'Sagoskatt' collection features the work of some of the world's most creative and uninhibited designers: children. But rather than a set of lamps or chairs like other Ikea products, Sagoskatt is a collection of stuffed toys, making its childish inspiration a more fitting one.
The Sagoskatt line consists of 10 stuffed toys, each of which is a spitting image of drawings submitted by kids from around the world. To get the drawings, Ikea invited any and all kids to enter submissions, resulting in a total pool of over 52,000 drawings. From these, Ikea selected the 10 that now make up Sagoskatt.
A portion of the sales from the Sagoskatt toys will be donated to the Ikea Foundation, a charity for the benefit of children that's administered by the Swedish flat-pack furniture retailer.
Key Themes Behind This Trend
- Crowdsourced Design
- Exploring the potential of involving customers or specific target groups in the design process can lead to unique and innovative product offerings.
- Personalized Products
- Creating customizable products based on customer input, such as replicating children's drawings, can provide a personalized and meaningful experience for consumers.
- Social Good Partnerships
- Collaborating with charitable organizations and incorporating a social impact element into product sales can create a positive brand image and contribute to meaningful causes.
Where This Applies
- Toy Manufacturing
- The toy industry can benefit from implementing crowdsourcing methods to involve children and create unique and engaging products.
- Home Furnishings
- The home furnishings industry can explore the concept of personalized products, such as incorporating children's artwork into furniture designs.
- Charitable Organizations
- Charitable organizations can form partnerships with retail brands to create innovative product lines that support their causes and engage consumers.
