'Mercury' Skate Design Reduces Fatigue, Joint Damage & Looks Awesome
Going Like Sixty — March 22, 2009 — Art & Design
I've given up on the Hoverboard. Once I saw the Mercury skate, I realized that this was the cheap transportation of the future. And how about the fantastically awesome design?
Inline skaters know that a rough ride translates to heel and knee pain. The Mercury skate by Pouyan Mokhtarani features a raised frame with a damper and fixing system to minimize impact from bumps.
Implications - Consumers have a strong desire for a product that solves a unique problem but is also aesthetically appealing. Consumers are increasingly price-conscious and are very demanding about the products that they spend their money on. Companies ought to think about unique niche problems that they can solve.
Inline skaters know that a rough ride translates to heel and knee pain. The Mercury skate by Pouyan Mokhtarani features a raised frame with a damper and fixing system to minimize impact from bumps.
Implications - Consumers have a strong desire for a product that solves a unique problem but is also aesthetically appealing. Consumers are increasingly price-conscious and are very demanding about the products that they spend their money on. Companies ought to think about unique niche problems that they can solve.
Trend Themes
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Safer Transportation — Mercury skate design offers a safer alternative to traditional inline skating by minimizing impact from bumps.
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Customized Design — Consumers are increasingly demanding products that are both functional and aesthetically pleasing.
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Pain Reduction Technology — The Mercury skate's innovative raised frame with a damper and fixing system is an example of pain reduction technology that can be applied to other products.
Industry Implications
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Sports Equipment — The Mercury skate's innovative design can be applied to other sports equipment to reduce impact and joint damage.
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Fashion — The Mercury skate's slick design can be applied to other fashion items to create unique niche products.
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Healthcare — The Mercury skate's pain reduction technology can be applied to other healthcare products to alleviate discomfort and improve patient outcomes.
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