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'Mercury' Skate Design Reduces Fatigue, Joint Damage & Looks Awesome

 - Mar 22, 2009   Updated: Jun 14 2011
References: pouyanm & tuvie
I've given up on the Hoverboard. Once I saw the Mercury skate, I realized that this was the cheap transportation of the future. And how about the fantastically awesome design?

Inline skaters know that a rough ride translates to heel and knee pain. The Mercury skate by Pouyan Mokhtarani features a raised frame with a damper and fixing system to minimize impact from bumps.

Implications - Consumers have a strong desire for a product that solves a unique problem but is also aesthetically appealing. Consumers are increasingly price-conscious and are very demanding about the products that they spend their money on. Companies ought to think about unique niche problems that they can solve.