Sacha Baron Cohen, the British comedian and filmmaker who duped a people into doing stupid things for the wildly successful film Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan two years ago, is making another movie called Bruno and once again, he’s apparently punking people in the process. Ads were posted around Arkansas as well as on Craigslist promoting “Blue Collar Brawlin’.”
“Suckered in by $1 beers, hot chicks and only a $5 entry fee, Arkansas fight fans were duped into appearing as extras in the new Bruno movie,” the BrunoMovie.com site says. “Sacha Baron Cohen and his staff organized two consecutive days of cage fights in Fort Smith and Texarkana. Both days ended in matches with someone named ‘Straight Dave’ (who wore camouflage) tearing the clothes off his male opponent and both kissing down each other’s chest.”
One police officer patrolling the convention center said fans got rowdy expressing their outrage, throwing everything from beer to chairs at the ring.
The video shows a hilarious scene from Bruno. The movie is about a fictional, flamboyant Austrian gay reporter with a penchant for interviewing unsuspecting guests about topics such as fashion, entertainment, celebrities and homosexuality. The scene was filmed in Kansas.
What's Driving This Trend
- Prank Marketing
- The success of pranks like these could lead to an increase in surprising and risky marketing tactics, forcing brands to rethink their strategies.
- Mockumentary Filmmaking
- The popularity of faux documentaries and hidden camera shows like Bruno could lead to new opportunities for filmmakers and production companies to explore the blurred lines between reality and fiction.
- Social Media Hoaxes
- As more people turn to social media for information, a rise in fake news stories and pranks posing as real events could lead to a need for increased fact-checking and verification processes.
Who This Affects Most
- Entertainment
- The entertainment industry may need to adapt to new forms of humor that push boundaries and challenge social norms in order to captivate audiences.
- Advertising
- Prank marketing could disrupt traditional advertising methods and require a higher level of creativity and risk-taking in order to stand out among competitors.
- News Media
- The rise of fake news stories could lead to a need for increased fact-checking and investigative journalism in order to maintain trust and credibility with audiences.
