We've seen Buckingham Palace guard style fashions on runways, but Sacha Baron Cohen took it to a whole new level of replication at Leicester Square. He was there to promote his new film, Bruno, will all his eccentric glory at the UK premiere.
Not only did Sacha Baron Cohen don one of the iconic towering bearskin hats, but he paired it with a crop-top button up and silky black short shorts, paired with chunky black, lace-up knee-high boots.
With his fiancée Isla Fisher watching, Sacha Baron Cohen was in full-blown mockumentary mode, marching flamboyantly with the band to celebrate the London premiere of Bruno.
The gallery also shows pictures from the Bruno premiere in Paris where Sacha Baron Cohen donned Lederhosen (a nod to his 'Austrian' heritage) and sparkly gold hotpants.