Sabyasachi x H&M Takes Cues from India's Textile & Craft History
Laura McQuarrie — August 9, 2021 — Fashion
References: about.hm & prnewswire
The Sabyasachi x H&M collection shares the perspective of an iconic Indian designer and his expert eye for fusing traditional Indian and contemporary aesthetics. The collection was informed by India's rich textile and craft history and it
is full of colors, prints, patterns and silhouettes for men and women that are eclectic and bohemian.
According to the designer, the womenswear and menswear products from the collaborative collection promise to "bring relaxed sophistication to everyday life in an understated yet glamorous style." Some of the standouts from the collection include casual dresses, kaftans for layering, Henley shirts, high-waist wide chinos and photographer jackets. Throughout the collection, the designs bring creations from the Sabyasachi Art Foundation to life.
is full of colors, prints, patterns and silhouettes for men and women that are eclectic and bohemian.
According to the designer, the womenswear and menswear products from the collaborative collection promise to "bring relaxed sophistication to everyday life in an understated yet glamorous style." Some of the standouts from the collection include casual dresses, kaftans for layering, Henley shirts, high-waist wide chinos and photographer jackets. Throughout the collection, the designs bring creations from the Sabyasachi Art Foundation to life.
Trend Themes
1. Indian-inspired Fashion Collaboration - The fusion of traditional Indian and contemporary aesthetics of the Sabyasachi x H&M collection introduces new opportunity for cross-cultural fashion collaborations.
2. Eclectic and Bohemian Style - The vibrant colors, prints, patterns, silhouettes of the Sabyasachi x H&M collection embrace an unconventional fashion movement and offer potential in disrupting mainstream fashion norms.
3. Relaxed Sophistication - The understated yet glamorous style of the Sabyasachi x H&M collection illustrates a growing trend towards relaxed and effortless fashion in both casual and formal settings.
Industry Implications
1. Fashion Retail - The fusion of traditional and contemporary fashion aesthetics in the Sabyasachi x H&M collection presents opportunities for designers and retailers to explore cross-cultural collaborations and cater to an increasingly diverse and global audience.
2. Textile and Craft Industries - The inspiration from India's rich textile and craft history in the Sabyasachi x H&M collection encourages further exploration and investment in traditional textile and craft industries towards innovative and sustainable fashion practices.
3. Photography and Art Market - The incorporation of creations from the Sabyasachi Art Foundation in the collection introduces opportunities for cross-market collaborations and expands the fashion industry's potential for integrating art, photography, and fashion in unique and innovative ways.
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