The Saatchi & Saatchi Lovemarks campaign explores people's fascination with and even adoration for certain brands through tattoos. It might not be a farfetched idea that one person or more would consider branding their body with logos, but this ad campaign uses these rather dramatic images to cleverly illustrate how some businesses flourish in the wake of others.
Clearly conceived and executed by Saatchi & Saatchi, an ad agency based in Romania, the Saatchi & Saatchi Lovemarks campaign revolves around the tag line, "Some of them just stick." It promotes their own services by showing how they recognize how brands are susceptible to time and decay while a 'lovemark' transcends that to become a part of people's lives. Absolutely meaningful, a lovemark inspires "loyalty beyond reason," according to the agency.