Although Easter has already come and gone, Saatchi & Saatchi London has launched a new campaign called “Goo On The Loose” that has people participating in a wild egg hunt.
The exciting campaign is to promote Cadbury’s Creme Egg Twisted, and has Internet users searching for an egg that has mysteriously gone missing. After signing up as a CIA agent (Cadbury’s Intelligence Agency) the game takes you through Google Maps while tips are sent via Twitter.
The winning prize is either a luxurious holiday in Morocco or a cash prize of $33,000.
What Makes This Trend Stand Out
- Virtual Egg Hunts
- Opportunity for brands to engage audiences through interactive and immersive virtual egg hunt experiences.
- Wild Egg Hunt Campaigns
- Emerging trend of brands creating exciting and captivating egg hunt campaigns to promote their products or services.
- Location-based Gaming
- Rise in popularity of location-based games like Geo-caching, providing opportunities for brands to create innovative and interactive experiences for users.
Sectors Adopting This
- Advertising and Marketing
- Disruptive innovation opportunity for agencies to create captivating and interactive campaigns centered around virtual egg hunts.
- Food and Beverage
- Opportunity for food brands to leverage virtual egg hunts as a promotional tool to engage with consumers and drive sales.
- Tourism and Travel
- Innovative marketing opportunity for travel companies to offer luxurious holiday packages as prizes in virtual egg hunts, attracting and engaging potential customers.
