Ronnie Fieg introduces his own iteration of the adidas Consortium FeetYouWear Salvation 97, recognized as the S-97 sneakers. The new tonal update showcases the original white along with tennis green and fluorescent yellow as well as the latest white with peach and burgundy hues.
The chunky sneaker design is constructed from mesh and leather materials, making up a paneling upper to deliver breathability. The design celebrates the FYW technology which originally launched in 1997 through the EQT series. The S-97 sneakers also see a series of reflective accents across the structure, with additional details of the FYW Freddie mascot across the sole unit and the R/F iteration found on the insoles. To round out the design are EVA technology and adiPRENE.
Why This Trend Is Growing
- Breathable Sneaker Designs
- There is an opportunity for companies to invest in utilizing mesh and leather materials to create breathable sneaker designs.
- Reflective Accents in Sneaker Design
- Companies can incorporate reflective accents into their sneaker designs for added visual interest and safety features.
- Reviving Classic Sneaker Technology
- There is a trend in bringing back classic sneaker technology, such as the FYW technology from the EQT series, and incorporating it into new designs.
Industries Being Reshaped
- Footwear Industry
- Companies in the footwear industry can take advantage of the trend towards breathable and visually interesting sneaker designs to stay competitive and innovative.
- Sportswear Industry
- The incorporation of reflective accents and classic sneaker technology in sportswear can attract customers looking for both style and functionality in their athletic wear.
- Fashion Industry
- The trend towards chunky, paneling sneaker designs provides an opportunity for companies in the fashion industry to collaborate with sneaker companies and create unique, standout designs for consumers.
