This S Moda February 2014 fashion shoot want you to start getting ready for beach season.
Fashion photographer Eric Guillemain captures this coastal spread with the beautiful beach teasingly in the background. While the polar vortex has many of us bundled up and still in a sort of mental hibernation, Victoria’s Secret model Alessandra Ambrosio frolics in the sand, plays beach volley ball and roller skates on the walkway. Luckily for her, she’s too pretty to hate with her long wavy brown hair, peach lips and softly smoky eye.
The fashion in this hot S Moda February 2014 style spread is colorful, eye-catching and light. Ambrosio wears a lot of jeans, especially denim short shorts. There is also a lot of black mesh. By far the most summery outfit is the one wore while she is roller skating. A mostly pink and purple patterned crop top is worn over a slightly peaking-out blue bikini top, while over that is a mint green jacket. Brown high-waisted short shots and striped green gym socks complete the look.
What's Driving This Trend
- Beach Fashion Editorials
- The fashion industry can innovate by incorporating beachwear in their collections, to cater to beachgoers and expand their market.
- Outdoor Sports Apparel
- Clothing brands can focus on incorporating functionality with fashionable designs in their products, catering to people who love engaging in outdoor sports activities.
- Colorful and Light Fashion Trends
- The fashion industry can innovate by emphasizing brighter and lighter apparel, targeting those who prefer comfortable and more breathable clothing options during the summer.
Who This Affects Most
- Fashion Industry
- Fashion icons and brands can reference the article to inspire creative beachwear collections that cater to a summer-loving customer base.
- Athletic Apparel Industry
- Athletic apparel businesses can emphasize fashionable and functional outdoor sports apparel in their merchandise, broadening their customer reach and offering options for sports enthusiasts.
- Tourism Industry
- The tourism industry can use these editorials to market and promote beach destinations to beach-loving vacationers expanding their customer reach.
