The RZE Valour 38 timepiece is an automatic field watch built with dependability, durability and accessibility in mind for modern consumers to appreciate. The watch features a 38mm aerospace-grade titanium casing that weighs in at just 57-grams and is coated in the brands proprietary UltraHex coating to give it impressive scratch resistance. The timepiece is powered by a Seiko SII NH38A automatic movement to ensure the utmost attention to precision timekeeping and comes in a range of different color options.
The RZE Valour 38 timepiece is paired with a sapphire crystal lens for durability, which is finished with an antireflective coating for increased legibility outdoors. The watch is being crowdfunded via a Kickstarter campaign where consumers can pledge for one starting at $225.
Image Credit: RZE
Key Themes Behind This Trend
- Lightweight Titanium Watches
- Rapid adoption of lightweight aerospace-grade titanium in watches offers disruptive innovation opportunities for high-performance and comfort-focused timepieces.
- Proprietary Material Coatings
- Introducing unique proprietary coatings, such as UltraHex, leads to increased durability and additional sales opportunities in the watch industry.
- Crowdfunding Timepieces
- Turning towards crowdfunding platforms for launching new watches provides direct access to the targeted customer base allowing for rapid market entry and faster innovation.
Where This Applies
- Aerospace Manufacturing
- Aerospace manufacturers can explore opportunities by transferring ultra-lightweight, durable materials to consumer products such as watches and wearable technology.
- Materials Science
- New opportunities arise in the materials science industry to design and develop specialized coatings to enhance the durability and functionality of consumer products, especially luxury goods.
- E-commerce & Crowdfunding
- The rise of e-commerce and crowdfunding ensures faster product launches and promotes new ways of marketing for disruptive innovations, enabling more business growth opportunities.
